Merchant Partner Overview

The Merchant Partner is often a financial instuttion or merchant service bureau holding an estabilished base of merchant clients. The merchant partner seeks to enable Bidco's "instant commerce" capability amonst their merchants, to assist the merchant goals of securing sales and determinining ROI and advertising campaigns.

Typical Needs

  • To provide new revenue channels and marketing methods to merchants
  • To provision new merchants with the Bidco System
  • To service existing merchants and provide assistance with marketing and product tools
  • To review merchant reports for sales, billing, and demographic summaries

Typical Development Tasks

  • To consume the Merchant Partner API for the purpose of building a Merchant Portal
  • To consume the Reporting portion of the API to generate cumulative and merchant-specific reports